We are The Fashion Society. We streamline your journey in building a successful fashion brand by providing you with all of the tools you need, and connecting you with top industry experts.

We are here to guide you, step by step, through the process of developing and launching a fashion brand and cover everything from range planning to textile design, production, sampling, marketing, logo and branding development and more.

You will leave our session feeling inspired, and armed with all you need to know to move through the phases to progress into establishing a successful collection and brand.

Welcome.

Sarah Puckeridge

Millenial, Sarah Puckeridge with a background in graphic design and marketing has extensive knowledge in brand development.

Prior to Co-Founding successful activewear brand Kamuka, she worked as head designer at Sublitech textile printing company where she oversaw the print development of brands such as Bec & Bridge, Zimmermann, Running Bare, Budgy Smuggler and more.

With her intimate understanding of owning and running a start up, Sarah brings to TFS insightful knowledge on the fashion process and development of a brand.

Madalena Antao

Passionate and innovative Creative Director of textile design studio The Digital Weaver, Madalena Antao brings her 25 years design knowledge and experience to TFS team.

Previously, Creative Director of Graphics for Seafolly Australia, she contributed to the successful year on year sale increases for the brand.

As a textile designer and trend consultant, Madalena specialises in designing for local and internationally renowned brands.

With her eye for detail, trend, colour and textile knowledge, Madalena is a key expert in the development of your brand look.