We caught up with Lily Brazel from the awesome Hockeyroos last week. We asked Lily to tell us about her journey, from starting her ethical performance apparel brand ‘Stature Australia’ to launching it this September.
We caught up with Lily Brazel from the awesome Hockeyroos last week. We asked Lily to tell us about her journey, from starting her ethical performance apparel brand ‘Stature Australia’ to launching it this September.
I could talk endlessly about the ups and downs, pits and peaks of starting and running a business, but truly it is a journey that everyone experiences in different ways.
Let’s start with a basic explanation of ‘placement printing’… essentially it’s when every garment, in every size, has the exact same print, in the exact same place.
Developing your brand can be hard enough without all of the fashion industry jargon that comes with it. We’re here to help!
In fact, successful marketing relies on a clear strategy upfront to guide everything.
It’s a good time to be using Instagram for fashion business, if only you're using it effectively.